The campaign, titled "Designed To Play," sought to connect with young men on mobile, while linking to the wider placements on other media, said Thorsten Ruehlemann, the agency's worldwide managing partner for Global Brand Management. Rapt has also begun expanding beyond the United States, and has worked recently with WPP creative German subsidiary Ogilvy Düsseldorf on a campaign promoting Philips electric shaving and grooming products across the Web. The 30-strong company, which deploys its stack via a SaaS model, gets about half its business from agencies, with the remaining 50% coming directly from marketers and content companies. But we want to seamlessly integrate with all parts of the Web." Most videos are just dead ends that sit in a player, display unit or on a site. "Interactivity is not just living within the video, but tying it to the rest of the Web. "We promise video-to-website pairing, where video can easily refer to specific parts of a marketer's main website, such as product offers or different information that a user is being introduced to in a video," Trautman said.
The following select quotes are consistent with my reading of the mental timing/attentional control research literature and my conclusion that IM can train on demand focus. The author has a way with words and metaphors to explain constructs and research-based findings that is not in my repertoire. RAPT is correct in indicating that the development of laser-beam focus, where one shuts down the spontaneous private talk directed by the attentional capturing pirates, is a difficult skill-but it can be trained. Achieving intense focus or flow-like states can enhance cognitive performance, and perhaps (as the author suggests) a more rewarding life.
RAPT is on target in confirming the link between controlled attentional focus and some forms of meditation. Nevertheless, the book does include important insights regarding the more narrow focus I write about as an outcome of IM training. Also, the laser like focus on the most critical information in your working memory (which is what IM is about) is a much narrower concept than a more global philosophy of life (“your life is the creation of what you focus on-and what you don’t”). I do not agree 100% with all Gallagher suggests, as with any single prescription for the ultimate way to live one’s life, it tends to overreach at times. It is with this background that I find RAPT to be of considerable interest. However, unfettered mind wandering can allow for creative thought (and also the flip side-ruminations of irrational or bad thoughts). The mind wandering of the default brain networkneeds to be shut down to focus. However, 100% laser beam focus is not attainable, nor would one want to constantly be super focused.
By this I mean one wants to train your brain to invoke focused attention when facing cognitively demanding tasks. I have further suggested that “ on demand focus” is a potentially powerful tool. I have been reading Winfred Gallagher’s 2009 book “ RAPT: Attention and the focused life.” In many of my blog posts I maintain that Interactive Metronome (IM) training requires controlled attention-focus.